Encourage your Website Visitors to Take Action with Page Goals.
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Update August 2019 - How to ‘nudge’ your site visitors to take an action with page goals
This blog post is the third in a 4-part series on how to prep your content for your Squarespace website before you start designing it.
Not only that, this blog, plus the other three posts cover just Step 2 of the 10 Step Guide to Setting Up Your Squarespace Website from Scratch. For the full monty, read that linked post!
If you've been following along in this series, then you’ve already:
Determined the goal of your website (based on who your ideal audience is and what you want them to do when they visit your website)
Created a Visual Sitemap of the most essential pages on your website.
You’re keeping it simple because you know that your website will grow with your business.
After you launch your site, you’ll monitor your analytics to learn how your site visitors are interacting with your website, individual pages and call to action buttons. Based on what you learn, you’ll make tweaks and updates to encourage your site visitors to take the actions you want them to take. (Rather than guessing and mulling and wondering and never launching your site because you’re afraid of being wrong. You can take educated, strategic guesses but humans are funny creatures - and do surprising things!)
The beauty of using Squarespace - once you know how to use it, it’s easy to make changes so that your website stays fresh, relevant to your site visitors and up to date (which Google likes!)
Here are the next 2 steps to preparing your Squarepace website before you even log in.
Step 1 - Decide on the goal for each one your pages.
Step 2 - Decide one main call to action for each page.
What is a call to action?
A call to action is something you ask your website visitor to do such as
sign up for your newsletter
click a link to another page or blog article
get in touch with you by filling in a short form.
Once you’ve decided on a page goal, you’ll find it straightforward to decide on a main call to action. After you’ve developed your website, you’ll be able to watch how your visitors behave over several months. Tweak your pages and page goals if needed based on your visitors behaviours.
Sample Squarespace website pages and typical goals
We’ll use my website as an example, since you’re already here.
(Note: it’s a long scrolling page, so we’ll look at just the top banner section)
Goal: encourage folks using Squarespace (or who are researching Squarespace) to click over to my most popular blog post: 10 Step Guide to Setting Up Your Squarespace Website from Scratch.
Call to Action: a button that links to the 10 Step Guide blog post.
Goal: View (mostly)completed Design in a Day™ projects and click to learn more about Design in a Day™.
Call to Action: Buttons to book a Design in a Day™ (these buttons link to my Squarespace specialist Sarah Moon’s website).
Goal for each page: Find out more about the benefits of my services and get in touch with me (or book them).
Call to action for each page: Mostly buttons linking to my contact page.
Goal: Read my Blog Posts
Call to Action: I break my own rule of one main call to action per page - my blog page has several calls to action including linking to specific posts, following me on Pinterest, searching blog topics, or checking the archives.
Now it’s your turn to decide on page goals for your Squarespace Website
Write down your page goals and calls to action that a visitor can take on each page.
One more thing - I get that it can be hard to visualize how your website will look. It’s hard to outline things without “seeing” the pages first - and that’s why you want to get into your Squarespace account and start playing.
Stick to the plan. It’ll make developing content for your website (and designing it) 100x easier.
Write down a page goal for each page.
Write down a main call to action that visitors can take on each page.
Pro Tip - Are you keeping all this information in one place? In a notebook, a Google Drive folder? If not, do that.
Need to launch a website RIGHT NOW and no time to learn Squarespace?
Learn more about Design in a Day™, my collaboration with Squarespace expert and web designer Sarah Moon.
We'll snap together a polished website based on a Squarespace template that you choose or we recommend. This is a quick and efficient process to get you online in time for that big opportunity that demands a solid online presence.
Hi, I’m Kath - author of this blog post (and others like it). I help lawyers, consultants and other service-based professionals get launched with and learn Squarespace.
Team up with me to get your web design project done.