2 Reasons why you should create a Visual Site Map for your Squarespace Website

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Why You Need a Visual Sitemap for your Squarespace Website

Update August 2019 - What’s a Visual Sitemap exactly.

This blog post is the second in a 4-part series on how to prep your content for your Squarespace website before you start designing it.

Not only that, this blog, plus the other three posts cover just Step 2 of the 10 Step Guide to Setting Up Your Squarespace Website from Scratch. For the full monty, read that linked post! 

First, a recap. You did decide on your main website goal, right?

Not yet? Then read how to set your website goals first, then come back.

You’re back now? Good.

Remember, we’re keeping it simple.

You already have a service-based business, you’ve got a roster of clients and customers and it’s time you had a decent website.  

Step 1 (is done): You have a goal for your Squarespace website.

Step 2: Brainstorm! Decide what pages you want on your website. Keep in mind that your website will grow as your business grows, so you don’t need to get all ambitious yet. Stick to 4 - 5 pages for now - and go read this post about ‘How Big of a Website Do You Really Need?

In your notepad or Google doc, write down all the pages you want. How many is that?

Responsive Hamburger Menu in Squarespace

Step 3: From that list of pages you want, what are the absolute must-have pages you'll add to your main navigation?

(The main navigation are the links at the top of your website that visitors have access to no matter what website page they are on. Or, if on mobile, the ‘hamburger’ stack.)

In my case - these days - my must-have navigation pages are:

I used to have my About page in the main nav, but I’ve since plonked it into my Footer. Is that a good idea? Still deciding. I have mini bios all through my website on different pages, including this blog post.

Your turn. What are the main pages you want on your Squarespace website?

After you’ve decided on your main pages - it’s time for a Visual Sitemap. A visual sitemap is basically a flow chart for your website.

Here are 2 reasons why you should have one.

Have you noticed the change? Time to do another sitemap, I think.

Have you noticed the change? Time to do another sitemap, I think.

1. A visual sitemap will help you organize your website

Start with the main navigation pages, then add interior pages if required. 

Pro Tip - How many pages do you really need if you’re just getting started on Squarespace? (Hint: Start with the pages that will bring you clients and customers.)

As you create your visual site map, always remind yourself: What is the website's main goal?

Keep in mind how each page - which will have its own goal - can serve your website's main goal as well.

2. A Visual Sitemap will help you remember what pages go where if you rebuild your site or move pages around

Julienne Desjardins explains why you should have a visual site map - scroll down to point 4. (I agree).

I also like the look of the free tool Bubbl.us for creating a visual sitemap. I use Google Docs and draw by hand, but this looks easier to use.


Need to launch a website RIGHT NOW
and no time to learn Squarespace?

Try out Design in a Day™, my collaboration with Squarespace expert and web designer Sarah Moon. We'll snap together a polished website based on a Squarespace template that you choose or we recommend. 

This is a quick and efficient process to get you online in time for that big opportunity that demands a solid online presence.


Kath O'Malley Squarespace Web Designer Partner

Hi, I’m Kath - author of this blog post (and others like it). I help lawyers, consultants and other service-based professionals get launched with and learn Squarespace.

Team up with me to get your web design project done.