UPDATE as of June 7, 2017 (the day I typed this blurb...): Great news! YOU CAN duplicate your Squarespace Blog Posts. Such a time saver.
I'm keeping the blog post as is below so you can see what the process used to be like and get a sense of how much time you'll be able to save now that you can duplicate a post.
THE OLD POST (from Jan 4, 2017)
If you've been following my blog, you'll notice a few changes around here - I'm adding regular blog post elements to the bottom of each blog post. Unfortunately, I can't duplicate my Squarespace blog posts, harrumph - but that's ok... I have a plan.
Big time credit to Kaitlyn Fox of The Crown Fox for this fab idea. She writes about the 6 essential elements you need to add to your Squarespace blog. I'm doing 3 of them right now and am excited to see how it works in my own business.
My basic blogging goal in 2016 was to create explainer videos and write blog posts about using Squarespace and maybe, kind of, sort of build my email list.
Even though I had an editorial calendar and had no problem coming up with new ideas for writing and recording, I’ve been inconsistent in how I set up each blog post to generate leads and opt ins and keep people on my site.
Time for a shake up. New Years Resolution and all.
Organize Squarespace blog posts, in order to...
- build an email list
- generate more leads
- keep visitors on your website.
If blogging is going to be one way you keep your web content fresh and market your business, then you need to get into the habit now of adding the same elements to each of your Squarespace blog posts.
What do I mean by regular blog post elements?
In the past year, I've randomly added a newsletter opt in field to my posts (or rather a message to click over to my newsletter form on another page - an extra step for readers of my blog).
Still, in spite of how annoying it is for user experience, I've noticed in my Squarespace Analytics that if readers read a blog post with this opt in at the bottom, some click through and then sign up to my newsletter.
Yep. Yep they do.
The Big Experiment
Can I get more sign ups if I use regular blog post elements that encourage visitors to take specific actions right away without having to click through to another page?
Let's test this out in 2017. I plan to pay attention to what works and what doesn’t so I can tweak my regular blog post elements 1, 3 or 6 months down the line.
This year (2017) my regular blog post elements will be:
- An opt in email form or content upgrade related to the blog post (no clicking over to another page)
- A min bio with links to my services page and a get in touch form
- Related Posts Summary Block + tags
What to do when you can't duplicate Squarespace blog posts but want to include the same blog elements in each post.
One of the downsides of Squarespace - yes, there is a downside - is that you can’t duplicate blog posts.
Fingers crossed, the situation changes (and this blog post becomes partly obsolete).
If Squarespace fans keep pestering Squarespace to add a duplicate blog posts feature (and forms, too while we're at it), it could happen.
Think of all the celebrating.🎉
But for now, all regular elements you add to your blog posts, like opt in forms, related posts, a mini-bio, a pic of your cute pet cat, etc, need to be done manually. Per post. Urgh.
So let's tackle this downside head on by getting organized, preparing copy and images for regular blog post elements and setting up draft Squarespace posts in advance.
If you're like me, you probably write some of your blog posts at the last minute (even if you do have an editorial calendar). Having to set up the framework of your blog post elements when you're in a rush means you may just say 'screw it.'
You'll 'leave money on the table' in the words of about 100,000 internet marketers out there.
I challenge you to plan out some elements and set up those draft posts. Set a timer and Go!
Hi, I’m Kath - author of this blog post (and others like it) and copywriter, editor, keyword researcher and website setter upper for Squarespace web designers and service-based entrepreneurs and freelancers. Team up with me to get your web design projects done, like yesterday.
Click the button below to get in touch.