You've Decided to Build your Website on Squarespace. Now What?
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Update August 2019 - Choose a main goal for your Squarespace website.
This blog post is the first in a 4-part series on how to prep your content for your Squarespace website before you start designing it.
Not only that, this blog, plus the other three posts cover just Step 2 of the 10 Step Guide to Setting Up Your Squarespace Website from Scratch. For the full monty, read that linked post!
You’re a service-based professional - a copywriter, an editor, a videographer, an illustrator, a wedding planner, a lawyer, a speaker, a photographer, a you-name-it-you-are-it - and you’ve decided to build yourself a Squarespace website.
You’ve bought your domain and signed up for a Squarespace account.
The Now What is simple. What do you want your website to ‘do’ for your business?
Choose a goal for your Squarespace Website.
First ask yourself: Do you really need a website?
Where do you get most of your business right now?
How do people find you? Through word of mouth? Networking? Social Media? Traditional advertising? A mix of it all?
Even if you decide you don’t really need a website - that you're quite busy without one, thank you very much - you still want to send people somewhere, right?
And that’s one of the reasons why you signed up for a Squarespace account.
Next ask yourself: Who will be visiting your website?
Who are your ideal customers and clients?
Why will they be on your website?
Why are they looking for your services in the first place? What are they struggling with? What do they need from you?
From these answers, the main goal for your Squarespace website will become obvious.
So, have you decided yet?
What is the main goal for your Squarespace website?
When a visitor lands anywhere on your website, what do you ultimately want them to do?
Visit your bricks and mortar shop during shop hours (and not on days you’re closed. Yikes!)
Sign up for your newsletter
Contact you via email or form
Schedule an appointment with you
Notice I don’t suggest you start laying out your website yet - even though that can be fun. There’s a learning curve to any new platform, including Squarespace. Believe me, I know. #beentheredonethat.
If I were to start a Squarespace website from scratch this time…
…I’d research my ideal clients and choose a smart goal for my website that would help me connect with these potential clients.
These days, my main website goal is for good-fit leads who find my blog posts to get in touch with me about one of my services.
My ideal clients are service-based professionals like consultants, lawyers, and other service-oriented professionals.
I want them to learn more about how the Design in a Day™ service - my collaboration with Squarespace expert Sarah Moon - can help them launch their websites quickly.
For DIYers and Squarespace designers learning the platform for the first time, I write and record free Squarespace tutorials like this one, offer full day Squarespace training and 1-hour Squarespace beginner screenshare sessions.
Each page and blog post on my website serves my main website goal of encouraging folks who need my help to click over to the contact page and get in touch.
Your Turn. What’s your main website goal?
Need to launch a website RIGHT NOW and no time to learn
Try out Design in a Day™, my collaboration with Squarespace specialist and web designer Sarah Moon.
We'll snap together a polished website based on a Squarespace template that you choose or we recommend. This is a quick and efficient process to get you online in time for that big opportunity that demands a solid online presence.
Hi, I’m Kath - author of this blog post (and others like it). I help lawyers, consultants and other service-based professionals get launched with and learn Squarespace.
Team up with me to get your web design project done.