7 Steps to Adding Targeted Keywords to a Squarespace Blog Post

 
Add a Targeted Keyword to a Squarespace Blog Post
 
 

The other day, after doing some SEO keyword research work for one of my fab web designer clients, Sarah Moon (check her out!) - I decided to see where my site ranked in Google search results for the keyword Squarespace.

I used the site Where Do I Rank.

It was somewhat depressing.

 
Without Squarespace Blog posts www.kathomalley has a NA Google Search Result Rank.
 

Out of 38,600,000, my ranking was N/A.

And yet, I have been noticing a wee trend in my Squarespace analytics - some visitors are finding me via Google (and some have even contacted me after a Google search! Woohoo!) 

So I decided to test my rank again.

I entered a keyword that I used in a previous Squarespace blog post.

 

I entered the (longtail) keyword: Duplicate Page Squarespace

Now how about that?

I rank number 6, on the first page.

 
Google Search Result Page for one of my Squarespace Blog Posts.
With Duplicate Squarespace Page my Squarespace Blog Post Ranks #6.
 

Just to be on the safe side, I tried another keyword rank checker at SEOCentro

Still #6!

 
My Rank for Squarespace Blog Post Keyword Duplicate Squarespace Page is Still #6.
 
 

What's a Longtail Keyword, by the way?

A Longtail Keyword is 3 - 4 words or a descriptive phrase. If I understand correctly, up to 70% of searches use a long tail keyword. (But don't quote me on that.) 

I'm no SEO expert. I simply try to follow Squarespace's SEO suggestions and that of more experty experts - which, among other things, is to blog.

 
Blogging involves updating your site frequently, which helps search engines see it as an active site. Even if you’re a business and not a blogger, adding a Blog Page and updating it regularly with relevant content could potentially benefit your SEO while building your brand.
— Squarespace Tutorial Support
 
 

Writing How To and Other Squarespace Blog Posts brings me site visitors.

Blogging is what makes my site dynamic and brings me the right kind of visitors. (I think, anyway).

But it's not just the blogging, it's the keywords I use in the blog posts and where I put them.

Here are the places I put keywords in my blog posts (these days).

  • Title
  • Headings
  • Body (the actual post)
  • The image File Names & File Title Names
  • The Blog Post URL

Starting today, I'm also going to use the excerpt field and put the keyword in there. Squarespace excerpts usually show up in Google Search Results.

 
Add a Keyword to Excerpt Field of a Squarespace Blog Post.
 

Most of my blog posts are Squarespace How Tos and a lot of potential clients (even Squarespace web designers, my niche), google how to do stuff on Squarespace. The more I post, the more I should rank up there with the Big Dawgs, even if my main site never makes it to the top.

Going forward, my goal is to follow these 7 steps every time I write a How to Do Something in Squarespace Blog Post:

  1. Pick a keyword (or phrase)
  2. Use the keyword in the Title
  3. Use the keyword in Headings
  4. Use the keyword in the Body of the Squarespace Blog Post (see what I did there?)
  5. Ensure all my image titles include the keyword and add it to the File Name Field when I upload an image
  6. Include the keyword in an Excerpt
  7. Use the keyword in the post URL.

Basically, I'm doing this....

 
Add a Targeted Keyword to Squarespace Blog Post Infographic
 

Want a copy of the above ever-so-fancy Infographic to stick on the wall next to your computer so you don't forget? (Hey, don't laugh. I have to do this.)

 

Just click the button below to download.

 
 

Kath O'Malley

Hi, I’m Kath - author of this blog post (and others like it) and copywriter, editor, keyword researcher and website setter upper for Squarespace web designers and service-based entrepreneurs and freelancers. Team up with me to get your web design projects done, like yesterday.